Bullets and Joanna
October 1, 2009
So, here we go.
I’ve changed the body typeface to Joanna, which I like: it does seem to fit well with Gill Sans.
As for the bullets, I’ve changed them to diamonds, which matches that text ornament (which isn’t there any more, but I’ll come to that). The spacing between bullet and text is changed, too.
I also increased the spacing between bullet items. This meant the text block occupied more space, so I widened that text block on the right. Gridwise, the left and right edges are no longer positioned on the grid, but on imaginary gridlines halfway between the real gridlines. Is that OK? I don’t know.
What else? I changed the text ornament to diamonds and took the full stops off the end of the headings. I just wanted to see how it looked.
So how’s this?
What’s next?
October 2, 2009 at 3:25 am
I’d probably have even less space between the bullets and the text. Maybe subtract 3 or 6 points.
The only thing I’m not liking is the wild variability of the word spacing. Is there come kind of preference you can set that will allow you to change the maximum acceptable word spacing? It’s probably at a range between 80-130% I’d set it at 90% across the board and eyeball it from there.
Your text block looks fine to me, but I’d really have to see it in the context of the spread. Can you send me a PDF of what you have so far? I’d also like to be able to use a few images from the pdf to explain kerning and rivers.
October 2, 2009 at 10:20 pm
I think the bullets need to come in from the left margin, to signal the eye that this is a different kind of thing. That might handle Brennen’s point about the gap between them and the text. You might even consider pulling them in a bit on the right as well; especially with justified text.
PP does indeed have the word spacing settings he mentions.
Can you do a higher res image? Can’t see what that body text looks like.